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Phat Boys Burgers Cardiff
Project type
Full Branding
Date
2023
Location
Cardiff, Wales
SGFX Design Studio proudly presents the exciting branding of Phat Boys Burgers a fast-food burger takeaway nestled in a distinctive shipping container in the heart of Cardiff, City road. Drenched in a vibrant colour palette of Yellow, white, and black, Phat Boys brings bold flavours and modern aesthetics to the forefront, ensuring a visually enticing and mouthwatering experience for on-the-go patrons.
At the heart of this branding venture is a distinctive logo where the letter 'B' cleverly transforms into the shape of a delectable burger. This ingenious design not only serves as the brand's visual anchor but also encapsulates the essence of Phat Boys' commitment to delivering deliciousness in every bite, all packaged for those with a taste for speed.
The 'B' burger emblem, set against a sleek black backdrop, symbolizes the depth and richness of Phat Boys' flavour offerings. Paired with clean white typography, the logo maintains simplicity and clarity, echoing the streamlined efficiency of a takeaway service. Vibrant yellow accents within the 'B' burger icon add a playful touch, inviting customers to experience the zest and energy that comes with every order from Phat Boys.
This innovative logo is a promise in motion – an assurance that behind every 'PB' lies a world of bold, mouthwatering flavours ready to accompany patrons on their journey. As customers encounter the logo on packaging, signage, and promotional materials, they are greeted by a symbol that not only represents the convenience of takeaway but also promises a delicious, on-the-go experience.











